2018 SUN Annual Conference

February 26-28th, 2018 Dallas, TX


Hyatt Regency DFW in Dallas, TX

SUN’s 30th Anniversary Annual Conference will take place February 26-28th, 2018, at the Hyatt Regency DFW, located in Dallas, TX.   Please keep checking the links below for the latest information!

Conference Information

  • Registration Rates
    2018 SUN Member Pricing:

    Early Bird  $670  – this ends at midnight on Dec 1st, 2017

    Regular rate $870 – December 2, 2017 thru February 2nd, 2018

    Late rate $1349  – February 3rd, 2018 thru February 26th, 2018

    Non-Member pricing:

    Rate is $1999


  • Hotel Information

    Reserve your hotel room at a rate of $179 using the link below




    2334 N. International Pkwy, DFW Airport, TX 75261, USA

  • Conference App

    First Action Item: (Download the mobile application)
    Mobile App Setup – Password is SUN2018DFW

    1. Here is the URL for your phone (You need to open from Mobile Browser on Phone)
      1. https://crowd.cc/s/16MWM
      2. This will direct you to the app store
      3. You down load app and search for SUN
    2. App Store Directions Manually
      1. Go to Android or Apple app store
      2. Download CrowdCompass Attendee Hub
      3. Search for “SUN”
      4. Download our Conference
    3. Desktop version: Web https://crowd.cc/sun-2018
      1. Go to Web Address
      2. Log In
    4. Check out the about this app section
    5. Make sure click on the attendee section and register yourself.  You can select public or private enrollment and public just makes you visible to everyone else so you can connect and meet.


  • Flight Discounts - Delta and United

    This year we have an agreement with Delta and United Airlines for a discounted fare.

    Delta Airlines

    Valid on flights to DFW or DAL 2/23 thru 3/3

    Reservations and ticketing are available via www.delta.com/meeting Select Book Your Flight and this will bring you to the Book A Flight page. Enter the meeting code in the box provided.

    Reservations may also be made by calling our Delta Meeting reservations at 800-328- 1111 Mon-Fri 7am-7pm CDT.

    Meeting Code NMQZ8

    Travel within the 50 states and Canada.  Available on Delta and DL codeshare flights.

    First letter of Fare:

    F,J,C,D,Y,P,I    = 10%

    B,M,H,Q,K,L = 5%

    U,T,V,X = 2%


    United Airlines

    United Airlines will offer a discount when flying into DFW (Dallas Fort Worth Airport).  This discount is applicable on United Flights operated by United or other airlines branded United Express, Air Canada.

    Flights within the US 50 states and between the 50 states and Canada:

    First Letter of Fare:

    F, J, Y  = 10%

    C,A,B,M,E,U,H = 5%

    D,Z,P,Q,V,W,S,T,L,K,G = 2%


    To receive this discount:

    Go to https://www.united.com/ual/en/us/ , at the Book Travel Plan, you should complete the city pairs, date of travel, and number of customer traveling. Then click on All Search Options.

    Once you have clicked on All Search Options, the information entered will carry over to Book a Flight. Scroll to the bottom of the page to Promotions and Certificates. Add the Zcode and promotion code (all run together). Click Search (located on the far right, at the bottom of the page). The flights and fare will display, and the fares will indicate as Special Offers, showing the discount has been applied.

    Z Code ZE2P and Agreement Code: 100229

    Travel agency bookings: To avoid debit memos and ensure tracking for United Meetings Rewards, the four digit Z-code must appear in the Tour Code box. Note: Donot add letters “IT” in the Tour Code box or any other information in the Tour Code box other than the four digit Z-code. Visit United Meetings Policies and Procedures page included in this agreement for more information

    **no discounts will be allowed on N booking class on all Basic Economy Fares



  • Keynote Speaker Monday February 26th - Vinh Giang

    Vinh Giang (pronounced Jang) is first and foremost a businessperson and entrepreneur. While in his 20s, he started an online business with two good friends; all of them had decided to leave their careers in accounting and pharmacy, to pursue their dream of building a successful business. Their online platform, Encyclopedia of Magic, now teaches magic to almost 50,000 students around the world. For this innovative and successful business idea, Vinh and his friends were awarded Young Entrepreneur of the Year

    The strength of your victories in business is based on the people that work for you. This is why it’s so important that you connect with your people, you inspire them and you motivate them – that’s what I help you do in my presentations.“ Vinh Giang

    Vinh’s mission in business and life is to share the psychology of illusion. He has devoted himself to understanding the ways in which people are fooled by illusions and by the tricks we play on ourselves. During his presentations, he demonstrates how this occurs.
    Coming from the humble beginnings of a Vietnamese refugee family, Vinh has worked with companies from all over the world. Mentored by internationally recognized experts in innovation and success psychology, such as Matthew Michalewicz, he shares fresh, cutting-edge topics with his audience.

    Hearing Vinh will open your mind to new possibilities, as he takes you on an unforgettable journey through stories, remarkable insights into human psychology, business and the wonderful art of magic.

    “I believe that magicians are salespeople; they sell one of the most difficult products in the world. They sell magic – they sell the illusion. The way they’re able to sell magic is by working ridiculously hard. It takes thousands and thousands of hours to be able to sell the illusion, to be able to really sell the magic. Imagine if you applied the same mindset to your company – imagine if you applied the same dedication to your business – think about what you could achieve.” Vinh Giang

  • Keynote Speakers - Tuesday February 27th - Infor

    Mary Trick – CX Update

    Shahriar Rafimayeri – Business Innovation

    Toni Kennedy – Concierge and ERS

    Dale List and Debbie Baldwin – Ignite and Roadmap



  • Session List

    2018-SUN-Session-Grid-2018-02-06-16001 (3) (1)   updated 2-15-18

    This grid has the descriptions for each session

  • Transportation

    Hyatt Regency DFW is located inside Dallas/Fort Worth International Airport, adjacent to Terminal C.

    Hyatt Regency DFW provides complimentary shuttles to and from the hotel 24 hours a day.  After retrieving your luggage, dial Hyatt Regency DFW (972-453-1234) from the Touch Screen Transportation Kiosk or Courtesy Phones in the baggage claim area.  Give the dispatcher your name, number of people in your party, and your gate and terminal location.  Proceed to the lower level (grey shaded area that reads ‘Courtesy Vans Only’) where the Hyatt DFW shuttle will pick you up for a short ride to the hotel.


    (Note: it is not advised for guests to walk to the hotel as there are many stairs included).

    Return transportation is available every 20 minutes to all airline terminals at DFW Airport beginning on the hour. Please be prepared to leave for the airport one and a half hours prior to your scheduled departure time.

    Hotel shuttles transport within DFW Airport only.

  • Conference Cancellation and Refund Policy for Attendees
    • A cancellation more than 60 days before the conference will include a full refund.
    • A cancellation 30-59 days before the conference will include a 50 percent refund.
    • A cancellation less than 30 days before the conference will not include a refund.
    • Refunds will not be provided to individuals who are no-shows to the event.
    • Cancellation requests not received in writing will not be honored.
    • Fees and costs associated with the cancellation of any travel reservations and/or hotel reservations are the exclusive responsibility of the registrant.

Days Until Next SUN Conference: